By many indicators, Google Ads/AdWords is the most popular paid search platform used by digital marketers. Bing Ads and Yahoo come as second -although less important, they carry a significant portion of the online advertising space.

Your quest for paid search rankings should not end at top search engines. Consider several other PPC (pay-per-click) advertising platforms on the web and on social media to diversify your marketing approach cross-device and cross-platform and reach out to a wider audience.

Learn the recent trends and news about SEM and paid advertising and get started on the most popular search engines. If you find their platform tips overwhelming, get in touch with us to access helpful tutorials and ask our team for a consultation to get the same results in less time and step by step, suitable for beginners and experienced marketers.